In 2017, Tacit partnered with GenXys to provide an improved patient experience for their genetics-based prescription support tool. We provided a full range of services, from co-creation, through ideation to a final design for a robust system that supported patient needs. LEARN MORE


In this current project, Tacit is working with the Graduate School of Public Health and Health Policy at the Harlem campus of the City University of New York (CUNY). We are looking at how design thinking might affect their approach to public health interventions. LEARN MORE

St. Pauls Hospital Foundation

Tacit worked with St. Paul’s Hospital Foundation to build a visioning workshop for their team. Management wanted to gain an understanding of how employees interpreted and acted on different situations with a goal of applying that knowledge to a unified vision for workplace systems.


From 2015-2016 Aitken worked with TetraGear, offering traditional communication design services, overseeing the development and application of the branding, packaging as well as designing the controller graphics. LEARN MORE

Emily Carr’s Health Design Lab

From 2012-2016 Aitken was Director of the Health Design Lab at Emily Carr University of Art + Design in Vancouver. In this position, he oversaw dozens of projects that explored how human-centred design could provide solution-focused insights into large, complex problems in healthcare. LEARN MORE


Previous to his academic career, Aitken was an early adopter of technology, building one of Toronto’s first digital communication design studios in the 80s and 90s. With a wide range of corporate and government clients, Pages Design offered traditional communication design services: books, annual reports, branding, and web design. LEARN MORE
} catch (e) { } finally { }