Jonathan Aitken has a passion for unraveling complex problems and designing creative solutions that help effect real change. Jonathan's education in Communication and Industrial Design help bring an interdisciplinary focus to his work, and his creative solutions include interaction, industrial, and communication design. His first business, Pages Design, was one of the first digital design studios in Toronto in the 1980s, offering print and web-based solutions to a range of clients' communication problems. Not satisfied with the depth of work in a commercial studio, he switched to academia in 2003 where he established a design research practice at Ryerson University. In 2010 he joined the faculty at Emily Carr University and in 2012 signed on as Director of their Health Design Lab, a human-centred design research centre looking at some of the most complex problems in healthcare. Aitken is now excited to have established Tacit Design Strategy, offering his own unique blend of co-creative and participatory design research practices to a broad base of clients.